The American Boat & Yacht Council (ABYC) is seeking a dynamic individual to join the crew of this Annapolis based non-profit making a difference in boating safety. The Education Accounts Manager is responsible for growing the ABYC nationally accredited educational programs and supporting the expansion of memberships through tracking leads, maintaining and developing contacts and conducting sales activities for our educational offerings. The ideal candidate will have a strong relationship-based sales track record with the ability to maintain current relationships and grow new ones with the goal of educating our members and the recreational marine industry to help grow ABYC’s mission of safe boating ultimately keeping boaters safe on the water. A background in boating is a plus.
The responsibilities range from account/customer maintenance to product support, webinar/class registrations and information, e-mail blasts development. This position works directly with the VP of Education PR/Marketing Manager, and the Membership Director; ultimately responsible to the VP of Education. There are elements of both the Education and Membership departments included in this position. This position acts as an inside sales representative for sales of memberships, classes, and other ABYC services as they are developed. This position is key in providing the staff with the “voice of the customer” as new products, services and campaigns are developed. Building relationships with a strong human touch is essential to the success of this position.
Travel: There is trade-show travel with this position; approximately 20%.
Salary/Commission: This position is comprised of a base salary and commission on non-regularly scheduled classes sold.
Sales: 1. Establish new contacts and build relationships to grow the ABYC education base. 2. Identify and contact potential new members and align candidates with a membership level to best meet their needs. 3. Maintain existing relationships through ongoing communication and customer service. 4. Network at industry shows and events to establish new contacts and maintain existing relationships. 5. Serve as “on-site” salesperson for classes and memberships at industry shows and events. 6. Explore opportunities via trade publications (ex. Trade Only, Marine Trades, industry publications) and develop action plans to foster education and membership growth. 7. Secure venues for ABYC classes using ABYC class history to scout locations and subject opportunities. 8. “Interview” and guide new/potential contacts determining best course of action for their needs. 9. Maintain and use a prospect list from trade shows for further sales opportunities. 10. Develop and maintain relationships with the Marine Trade organization representatives.