As the recreational boating’s leading trade association, we manage the industry’s national consumer marketing campaign - Discover Boating (discoverboating.com.) and produce more than eighteen consumer boat shows coast to coast, each show has its own website and you’ll be working on all of them.
The Sr. Content Manager - Brand position is a hands-on marketing position focused on planning, creation and implementation of content for Discover Boating’s integrated marketing campaign. This person will work closely with internal/external digital, advertising, public relations and event managers on a variety of marketing content with emphasis on web and social media. The objective of this content is to enhance the perception of the boating lifestyle and help the recreational boating industry advance its mission of introducing non-boaters to a lifetime of boating.
Key Areas of Responsibility: Web/Social content (copy, photography and video) management and production
Manage and produce video, photography and written content for Discover Boating Campaign.
Identify and prioritize the data inputs that drive content strategies, including, social media data, search data, website data analytics, content audits, gap analyses and more.
Develop and optimize a system for ongoing content creation, with proven methods for setting clear goals, testing and optimizing content to specific KPIs.
Partner with other members of the Discover Boating cross-functional marketing team to maximize the performance of content strategies and tactics. Work across a complex matrix of internal and external stakeholders to bring cross-functional, multi-channel ideas to life.
Collect, monitor and analyze social and web site metrics, and make improvements accordingly
Will be a major contributor to organization’s boat show social media effort
Prior experience creating boating related content
Excellent content strategy, copywriting and editorial skills.
Self-Motivated and organized
5-10 years of in-house brand or agency experience working with diverse teams to drive and execute messaging and content across multiple channels.
As a hands-on team player, you are a content strategist, a content editor and a content creator, working across the spectrum of content to identify content needs and create or lead external resources when needed in the creation of content.
Well-versed at collaborating, gaining consensus and aligning marketers and non-marketers around a creative and content vision. ?
Must be highly organized and able to handle multiple projects and deadlines
Passion for today’s social media technologies
5-10 years of experience in a fast-paced creative organization such as an agency or an industry trade organization.
Bachelor’s Degree or higher
Additional Salary Information: As a member of our crew, you will receive a competitive salary; full benefits including 401K (with match,) Medical, Dental, Vision, Long Term Disability, Short Term Disability, and Life insurance. We are seeking a dynamic team player interested in working hard while having fun in an exciting industry, if this is you, we want you to come aboard!
About National Marine Manufacturers Association
The National Marine Manufacturers Association (NMMA) is the leading trade association in the U.S. and Canada for the manufacturers of recreational boats and marine products. NMMA is also the largest producer of boat and sportshows in the world. The NMMA also oversees Discover Boating, a national consumer awareness program on behalf of the U.S. recreational boating industry.